Analysis of Final Product - Website

The screenshot above is how the website looks as you enter it. It is mainly plain as nothing stands out too much, however I put a glow effect on the text so it draws more attention to it. The XO logo represents The Weeknd's record label which he also founded. In addition to this, when on a certain page; text in the navigation bar highlights in pink. I chose this colour because it contrasts nicely, stands out and is reflective of the tones within my version of the 'Wicked Games' music video.

On the left hand side, there is another navigation bar. Over there the icons are direct links to social media pages related to the artiste.

The second page on the website is a dedicated social media page. This displays The Weeknd's instagram feed and updates in live time. The purpose of this page is to increase fan engagement as it enables the site to act as another platform for fans to keep up to date with what is going on with the artiste. Moreover, if fans do not have social media accounts, the website remedies that in a way; enabling them to view the content through another medium. Yet again on this page, the navigation bar is at the top and the social media links are located on the right side.

This page here is so fans can purchase the album directly from the artiste. The album visible in the picture is The Weeknd's most recent project and is a condensed version of it; containing the most popular songs. The pinky colours are consisted with the rest of the website.

This page is the most relevant in terms of this project; it is all about music videos. The page has direct links to YouTube and The Weeknd's most popular music video. In the bottom left, you can see the VEVO watermark which is a company that helps distribute music videos on the internet. Due to this, the videos are unloaded from potentially numerous channels, the VEVO channel and the artistes one.

This is the final page of the website and the page is to do with touring dates. The page displays information about the artistes touring dates. There are links to buy tickets to the gigs. For the purposes of the website, I have used made up data.

Background/Colour Scheme

The home page of the website follows a mainly black and white colour scheme which is consistent with my digipak and elements of the music. I like it because it is effective yet simple.

As mentioned above, the pink on the website reflects that of the tones in the music video. The cloudy background that consisted throughout the site (Except the home page)  was used because it looks quite cool and I feel reflects some themes of The Weeknd's songs such as feeling 'high' and judgement being 'cloudy'. The clouds also have a blue tinge to them which is a colour that subtilely appears in the music video as well.