I have
decided to use the same production company that I did for my horror film
trailer that I made two years ago for GCSE and the same one I used last year
for my film opening as I feel that it sounds good and links to my own name. The
company is called ‘Patient Productions’. As an independent company; our
ethos and sole aim is to immerse audiences and bring them cinematic enjoyment.
The uses and gratifications theory could link in here. In terms of watching a music video, the uses and gratifications I feel to be relevant are;
• Learn and
educate – This is because modern music videos have been shown to help tackle real life problems or raise awareness of them such as "1-800-273-8255" by Logic which tackles suicide. Audiences may also watch music videos to get a better understanding of the meaning of the song.
• Escape reality – As with any video; people watch them to escape their
daily lives to be immersed into an alternated reality of the characters or people they
are watching. With music videos, the audience may watch them to see their favourite artistes in action.
• Entertain – This is very important to Patient Productions because we
want our audiences to enjoy themselves when watching our videos.
• Social interaction – If our music videos reach high levels of success,
word of mouth will be a key factor with people telling friends and family about
them and then encouraging them to watch them. Sites such as YouTube enable audiences to easily access our videos when they want to at anytime of day.
However,
because Patient Productions is an independent company; It will most likely need
to synergise with a bigger production company to help distribute the product.
For example, collaborating with one of the oligopoly or another distributer
such as MTV.
No comments:
Post a Comment