What is a Digipak?

Digipak’s are a style of packaging that is often used for CD singles or special editions of CD albums. Digipaks typically consist of a gatefold or paperboard binding, with one or more plastic trays capable of holding a CD attached to the inside.

How does a digipak benefit the artist?

The front of the digipak will have some aspect of the artistes’ image and normally the conventions of their genre. The digipak will most likely embody a theme and a message about the artistes’ image.  The digipak also helps to elevate the artistes’ popularity by reinforcing their brand image. The digipak also exemplifies the artistic and creative approach the artist is taking through their music. All aspects of the digipak, brand image and music video are all intertwined together. Digipaks benefit the artist and their music as its promotional aspect of the music industry which helps bring awareness to the artist thus selling the artiste and encouraging consumers to buy and listen to their music. You could argue that buying a digipak establishes your loyalty to your artiste; making you a ‘real fan’.