Illustration, Amplification, Disjuncture

1. Andrew Goodwin used illustration, amplification and disjuncture to describe how music videos can connect back to the song.

      Illustration

1. This is very commonly used and is where images are used to illustrate the lyrics of a song. It is the easiest way to create a base for a music video because you can take the lyrics literally which makes the imagery easy to create and then follow.

1. Amplification
2. This allows the director to be a creative act throughout the music video as a whole; constructing a deeper layer and meaning to the lyrics. Amplification is essentially the enhancement of the video concept.

1. Disjuncture
2. This is where the video completely ignores the lyrics and juxtaposes itself so present something completely different, separate to the lyrics. A good example of this is The Red Hot Chilli Peppers'