I would use YouTube to advertise my music video because it is essentially the hub for music videos with various artistes, record labels and other production companies owning their own channels which said videos are displayed on. One company on YouTube that would be used is VEVO. In terms of the actual advertisement I would use the pre-video Ads option on YouTube and utilise it to spread word of my video and promote it. YouTube also has such a diverse demographic ranging from various ages, nationalities and individual interests that mean theres always an audience for what you're putting out there.
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