Distribution

MTV
MTV's audience within contemporary society is that of millennials as the distribute music videos more appropriate to that generation. Moreover they distribute reality TV shows which also appeal to the younger audience. As their target audience aligns with mine, I could use them as a platform to distribute my video.

Internet

The outlet I will be primarily using to distribute my music video is YouTube because most people within my target demographic use YouTube or are at least aware of it.The service that YouTube provides is free and simple to use; you are able to search a huge library of videos. All you have to do is type in the title in the search bar and all the videos you could possibly want are at your disposal. In recent years, YouTube have started forcing certain media upon it users - the most notable way in which they do this is by forcing viewers to watch an advert before most videos and you have to watch it or part of it because you can watch the video you want. Another reason why I would distribute through YouTube is that the process of uploading videos and creating a channel is very easy. I could also used the google owned company, VEVO. VEVO is a music video provider that has its own app and service but also has its own channel on YouTube where most main stream music videos are hosted. If they distributed my video, it would reach a greater audience.

Record Label

As Patient Productions is an independent company, I will seeking out a partnership with XO records as they are a small record company with a catalogue of 4 artistes; one of them includes The Weeknd who also founded the label.